Directed by Emily James ∙ 2011 ∙ United Kingdom ∙ 90'

JUST DO IT lifts the lid on climate activism and the daring troublemakers who have crossed the line to become modern-day outlaws. Documented over the course of a year, Emily James’ film follows these activists as they blockade factories, attack coal power stations and glue themselves to the trading floors of international banks despite the very real threat of arrest.

This is a story of people standing up for what they believe in and making themselves heard. But it was a story that needed to be told without the creative constraints of traditional production models or the editorial control of big investors. And so it was that JUST DO IT – the totally independent project – was born. Staying true to its principles, this film has been made possible thanks the generosity of almost 500 crowd funders, an army of over 100 volunteers, and a slate of indie film giants, all of whom have given generously of their time, and expertise.

All proceeds generated from the streaming of this video are split between the artists/rights holder and Cinema Politica. To find out more visit cinemapolitica.org.