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Cinema Politica is committed to supporting alternative, independent, and radical political film and video, and the artists who dare to devote time, passion and resources to telling stories from the margins. We program works that feature under-represented subjects and tell stories which confront and challenge conventional fiction and documentary narratives.
What Would Jesus Buy?
From producer Morgan Spurlock (SUPER SIZE ME) and director Rob VanAlkemade comes a serious docu-comedy about the commercialization of Christmas. Bill Talen (aka Reverend Billy) was a lost idealist who hitchhiked to New York City only to find that Times Square was becoming a mall. Spurred on by the loss of his neighborhood and inspired by the sidewalk preachers around him, Bill bought a collar to match his white caterer's jacket, bleached his hair and became the Reverend Billy of the Church of Stop Shopping.
Since 1999, Reverend Billy has gone from being a lone preacher with a portable pulpit preaching on subways, to the leader of a congregation and a movement whose numbers are well into the thousands. Through retail interventions, corporate exorcisms, and some good old-fashioned preaching, Reverend Billy reminds us that we have lost the true meaning of Christmas. What Would Jesus Buy? is a journey into the heart of America – from exorcising the demons at the Wal-Mart headquarters to taking over the center stage at the Mall of America and then ultimately heading to the Promised Land … Disneyland. Will we be led like Sheeple to the Christmas slaughter, or will we find a new way to give a gift this Christmas? What Would Jesus Buy? may just be the divine intervention we’ve all been searching for. The Shopocalypse is upon us … Who will be $aved? // Rob van Alkemade, United States, 2007, 91' // Half of all proceeds from the rental of this video go directly to the artist, and half go to support the work of Cinema Politica. To find out more about Cinema Politica, visit: www.cinemapolitica.org.